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OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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DANUBE DNA

Title

DANUBE DIGITAL TRANSFORMATION NETWORK OF ACTIVE SMES TRAINING AND KNOWLEDGE TRANSFER CENTERS

Project acronym

DANUBE DNA

Program

INTERREG DANUBE REGION 2021-2027

Program priority

1 - SMART - A SMARTER DANUBE REGION

Specific objective

1.2 DEVELOPING SKILLS FOR SMART SPECIALISATION, INDUSTRIAL TRANSITION AND ENTREPRENEURSHIP

Duration

01.2024 - 06.2026

Project ID

DRP0200391

Lead Partner

FACULTY OF TECHNICAL SCIENCES, UNIVERSITY OF NOVI SAD

Project budget

2.159.530 EUR

Interreg funding

1.727.624 EUR (80%)

PARTNERS

Faculty of Technical Sciences, University of Novi Sad - lead partner (Serbia, RS)

https://ftn.uns.ac.rs/n1386094394/faculty-of-technical-sciences

CAMPUS 02 University of Applied Sciences (Austria, AT)

https://www.campus02.at/

Chamber of Economy of Montenegro (Montenegro, ME)

https://komora.me/

Foundation Cluster Information and Communication Technologies (Bulgaria, BG)

http://www.ictcluster.bg/

IT&C Cluster "Lower Danube" (Romania, RO)

https://itcluster.ro/

Pomurje Technology Park (Slovenia, SI)

https://www.p-tech.si/

Sarajevo Economic Region Development Agency (Bosnia and Herzegovina, BA) 

https://serda.ba/

SOVA Digital Inc. (Slovakia, SK) 

https://sova.sk/

South Transdanubian Regional Innovation Agency (Hungary, HU)

https://ddriu.hu/en/home/

TERA TEHNOPOLIS  ltd. (Croatia, HR)

https://tera.hr/

TUM International GmbH (Germany, DE) 

https://tum-international.com/

Institute of Technology and Business in Česke Budejovice (Czechia, CZ) 

https://www.vstecb.cz/en/

PROJECT WEBSITE

PROJECT SUMMARY

The project addresses the synchronized transnational digital transformation of SMEs towards Industry and Logistics 4.0 in the Danube Region. Its main objective is to establish the Danube DNA network—Digital Transformation Network of Active SMEs training and knowledge centers—to drive smart specialization, skills development, cross-sector collaboration, and SME transformation. The network will align regional smart specialization strategies through transnational guidelines based on comprehensive analyses of the region's digital readiness and technology gaps. These guidelines will inform skills development sessions, joint solutions, and pilot actions. Cross-border knowledge transfer via Digital Transformation Centers (“one-stop shops”) will enable SME digitalization, supported by tailored training modules. The centers will develop six joint solutions, tested through 12 pilot actions across participating countries, proving their validity and transferability. The project's outcomes will be shared with SMEs, business organizations, and public authorities via the Danube DNA platform, a Digital Transformation Expo, and industry-specific webinars.

PROJECT RESULT

The project is designed to achieve its primary objective and ensure the durability of its outputs through key steps: establishing a transnational network of “one-stop shops” along the Danube to support SME digital transformation, creating a platform for communication and knowledge sharing, raising awareness about digitalization benefits through tailored knowledge transfer modules, developing and testing joint solutions in SMEs via pilot actions, and making these solutions open source for future use. Key outputs include a signed Memorandum of Understanding between 26 organizations to sustain collaboration, a transnational training module on SME digital transformation accessible via the Danube DNA platform, and six open-source solutions, including software and optimization tools. These solutions will be tested through 12 pilot actions across the Danube region and remain available for wider SME use, ensuring the project’s long-term impact and reach.