Country: Bosnia and Herzegovina
Focus area:Green, Digital
Thematic area:
Digitalization and Connectivity, Automation and Robotics, Data Analytics and Artificial Intelligence, Additive Manufacturing and 3D Printing, Renewable energy technologies, Waste reduction and Recycling Technology , Energy-Efficient Technologies, Green & Sustainable materials
TRL phase: TRL 9 - actual system launched on the market (System launched)
Addressed business processes: INBOUND LOGISTICS process , MANUFACTURING OPERATIONS process , CUSTOMER SERVICE process , PROCUREMENT process , TECHNOLOGY DEVELOPMENT process , HUMAN RESOURCE MANAGEMENT process , INFRASTRUCTURE process , OUTBOUND LOGISTICS process , MARKETING & SALES process
Solution overview
Our interactive models and shelves are designed to be reused multiple times, reducing the need for new production. These shelves use changeable templates for easy rebranding, making them adaptable for different campaigns without the constant creation of new units. Interactivity is enhanced through integrated audio and video technology, allowing digital upgrades rather than physical changes. This approach reduces the use of materials like cardboard and metal, cutting down on waste and conserving natural resources. By focusing on digital enhancements, we minimize environmental impact and provide a cost-effective solution for marketing needs. This method not only lowers the need for new shelving units but also significantly decreases waste production, offering a more sustainable and efficient option for modern retail and promotional efforts.
Key features
Reusability, Easy Rebranding, Digital Interactivity, Sustainability, Cost-Effectiveness, Reduced Waste.
Integration and adaptability in manufacturing environments
The solution can be easily integrated into existing manufacturing processes and systems. It is highly customizable to meet specific manufacturing requirements and is compatible with common manufacturing technologies and equipment.
Implementation support and training for manufacturers
During the implementation and post-implementation phases, we offer comprehensive support services, including technical assistance, troubleshooting, and customization guidance. We also provide training programs and resources to help companies maximize the benefits of the solution, ensuring smooth integration and optimal performance.
Sustainability, compliance and certifications in the EU
The solution complies with all relevant environmental regulations and industry standards in the EU. As we operate outside the EU, we have not been required to meet any specific certification requirements.
Expected return on investment (ROI)
If each interactive model costs 500 BAM and hiring a hostess to promote products costs 50 BAM per day, the cost-effectiveness is clear. With the significant sales increase our models provide, the ROI is achieved very quickly, making it a highly efficient investment.
Cost overview: implementation and ongoing expenses
"Initial Costs: The basic interactive model costs 500 BAM per unit. This includes motion detection that triggers audio technology for customer engagement. Additional features, such as video technology, can be added at an extra cost depending on the campaign requirements.
Future Expenses: Future costs are mainly associated with rebranding, which is inexpensive, and updating the audio and video content. These updates are quick to implement and can be handled by personnel responsible for routine field visits. This approach keeps ongoing expenses low while ensuring the models remain relevant and engaging, allowing companies to maintain effective marketing strategies without significant additional investment."
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