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Eye movements, the duration of gaze and the sequence of gaze regarding the stimuli viewed by a person are analyzed at specific points in time. For flexible data collection in buildings, supermarkets or in open spaces. For example, the gaze and grasping behavior at the supermarket shelf can be analyzed realistically, and attention when reading print media products or gaze behavior in road traffic can be measured. In general system can be used to ""see product through customers eyes"" but could be used to analyze advertisement and or use technology for safety measures (eyetracking to detect distraction and notify when happens - example truck drivers)
The test subjects can move freely around the room with the glasses. Infrared sensors and a front camera make it possible to see the environment and its objects 1:1 with the eyes of the observer.
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Right now, the solution can be borrowed from the FH Burgenland, but cooperation for production or other uses of system are possible.
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Difficult to say, because enhanced safety and advertisement data is difficult to put price on that - usecases do not allow for clear ROI data yet.
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