Problem statement
Transavia, a prominent poultry producer in Romania, faced the challenge of educating consumers about the benefits of healthier eating habits and sustainable food production. The company sought to leverage digital platforms to connect with a diverse audience, using engaging and concise content to promote its commitment to high-quality, health-focused products.
Inspire Science collaborated with Transavia to develop short, impactful YouTube videos that raise awareness about balanced nutrition, meal preparation ideas, and the importance of sustainability in food choices.
Main outcome
Over the first six months, the videos garnered over 500,000 views, displaying high levels of engagement and receiving overwhelmingly positive feedback from viewers.
This initiative led to a 25% increase in consumer awareness of Transavia's health-focused and sustainable identity and increased social media followers and interactions. The campaigns also drove significant traffic to Transavia's website, where consumers could access additional resources. This integrated approach effectively strengthened Transavia’s digital presence and solidified its reputation as a trusted leader in health-conscious food production.
