Problem statement
Roseberry Farm specializes in cultivating American blueberries and producing blueberry jam. The owners balance office and fieldwork, managing irrigation and fertilization alone while seasonal workers handle harvesting. During peak season, daily watering and feeding demand excessive time, which they lack. From the start, they sought automation for remote management and monitoring. As new farmers, optimizing irrigation and fertilization is key to higher yields, reduced losses, and superior fruit quality. Additionally, they consult agronomists who require quick access to past irrigation and fertilization data to provide effective guidance.
Main outcomet
Roseberry Farm has been using automated irrigation and precision fertilization with ONDO for three seasons. In the first season, they achieved a 90% reduction in labor and 0% losses from human error. They continuously monitor yields for each crop, optimizing their automation settings with agronomic support.
Since adopting ONDO, they don't have a comparison baseline for water, nutrient, and energy savings. However, their main goal—eliminating the need for one person to spend 4-5 hours daily on blueberry irrigation—has been achieved. Their long-term goal is to optimize water and fertilizer usage with ONDO.
ONDO also provides confidence and support to young people entering agriculture, showing that farming can be high-tech, offering opportunities for success and excellent profits despite sector challenges.
