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By adopting eco-friendly and digital solutions across production, operations, administration, marketing, and sales, businesses can reduce their environmental impact while enhancing and market appeal. Embrace these efficiency strategies to position your company at the forefront of the green economy. Embrace these strategies to position your company at the forefront of the green economy.

OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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Strategy Development for SMEs

Country

Germany

General focus area

Digital

Specific focus area

Digitalization and Connectivity

Sector

Rubber & Plastics

Problem statement

In an era of rapid technological advancement, businesses face increasing pressure to innovate and adapt to digital transformation. However, many organizations lack the expertise and tools to integrate technologies such as AI, IoT, and digital platforms into their operations effectively. This gap hinders their ability to remain competitive, improve efficiency, and leverage data-driven decision-making. Companies need tailored guidance and solutions to navigate the complexities of digital transformation while ensuring sustainable and practical outcomes.

Main outcome

In a workshop focused on digitalization and connectivity, an SME from the rubber and plastics sector worked with the expert to explore tailored digital solutions. The session began with an analysis of the company’s current situation, identifying inefficiencies and challenges using structured methodologies. Opportunities for improvement through technologies such as IoT, AI, and digital platforms were then presented, with a focus on optimizing processes, connecting machinery, and enabling data-driven decision-making. The workshop concluded with a detailed roadmap outlining specific steps for implementing these technologies. This approach provided the company with practical, actionable insights, empowering it to enhance operational efficiency, embrace innovation, and strengthen its competitive position. The collaborative process ensured that all solutions were aligned with the company’s resources and objectives, laying a strong foundation for sustainable digital transformation.

Main Service/Solution Features:

Prof. Dr. Bernhard Koelmel provides expertise that bridges the gap between emerging technologies and their practical application in business. He offers research-driven guidance and experience to help organizations adopt and integrate advanced technologies such as AI, IoT, and data analytics. Businesses receive customized solutions to implement digital platforms and enhance operational efficiency, ensuring their technology strategies align with sustainability goals and overarching business models. Workshops, consulting sessions, and tailored knowledge transfer equip companies with the skills needed to navigate digital transformation and achieve long-term success. Emphasizing interdisciplinary collaboration, the approach addresses not only technical and business challenges but also the societal implications of technological advancements, ensuring a well-rounded and impactful transformation journey. A typical workshop concept could be structured as follows:

  • Day 1: Analysis of the business model, including portfolio, markets, competitors, and suppliers.
  • Day 2: Development and adaptation of the business model, focusing on products and services.
  • The team should consist of decision-makers, as well as technical and sales personnel.