GET INSPIRED

 

By adopting eco-friendly and digital solutions across production, operations, administration, marketing, and sales, businesses can reduce their environmental impact while enhancing and market appeal. Embrace these efficiency strategies to position your company at the forefront of the green economy. Embrace these strategies to position your company at the forefront of the green economy.

OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

READ MORE

CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

READ MORE

OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

READ MORE

MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

READ MORE

INBOUND LOGISTICS

Receiving, storing, and managing materials or inputs that are essential for the production process.

READ MORE

INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

READ MORE

HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

READ MORE

TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

READ MORE

PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

READ MORE
Clients
Expert Forum
News & Events
About us
Apply as our Service Provider Marketplace
Log in
About us
Apply as our Service Provider Marketplace
Home > Business Plan Builder > Market View > Market and Customer Analysis
Market View
Products and Services
Market and Customer Analysis
Target Group Segmentation
Sales and Marketing

Market and Customer Analysis

Market and Customer Analysis combines foundational market research with deeper insights into customer needs, competitive dynamics, and market potential. This analysis helps businesses optimize their strategies, validate product-market fit, and identify opportunities for differentiation and growth.

The Market Potential Assessment lays the groundwork for more detailed analysis. It involves systematically gathering and interpreting data to evaluate the potential for products or services within a given market. Key aspects include:

These foundational concepts help businesses estimate demand, evaluate competition, and define their positioning in the market. 

Market Potential Assessment
Download

Further analysis includes evaluating competitors to assess their strengths and weaknesses, enabling businesses to differentiate effectively. It also examines the macro environment and validates product market fit by ensuring sufficient demand for the solution offered. By understanding competitors’ strategies and responses, businesses can identify opportunities for competitive advantage and improve their position in the market.

The analysis includes:

COMPETITOR ANALYSIS GRID to compare your business with competitors and identify unique strengths and find out where there are differences.  

Competitor Analysis Grid
Download

POSITIONING GRID to locate where the company would position itself and competitors, and how the company differentiates from competitors.

Positioning Grid
Download

CUSTOMER PERSONA TEMPLATE to define ideal customer profiles and tailor products, marketing messages, and sales strategies to meet customer expectations.

Customer Persona
Download

PORTER’S FIVE FORCES to assess competitive forces that shape industry profitability and market entry barriers.

Porter's Five Forces
Download

Databases like Statista can help you find more information.