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By adopting eco-friendly and digital solutions across production, operations, administration, marketing, and sales, businesses can reduce their environmental impact while enhancing and market appeal. Embrace these efficiency strategies to position your company at the forefront of the green economy. Embrace these strategies to position your company at the forefront of the green economy.

OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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Home > Business Plan Builder > Market View > Sales and Marketing
Market View
Products and Services
Market and Customer Analysis
Target Group Segmentation
Sales and Marketing

Sales and Marketing

The Sales and Marketing Strategy Analysis provides a comprehensive framework for promoting the company’s products or services and effectively engaging with the target audience. It outlines a clear plan to attract, engage, and retain customers while defining the sales approach, marketing tactics, and pricing strategies that align with the company’s goals and audience needs.

This section includes the MARKETING MIX ANALYSIS to showcase how the 4Ps of marketing (Product, Price, Place, Promotion) align with business goals. 

Marketing Mix Analysis
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